Source: DMasia.com | View Online Article

Singapore-based mobile operator M1 has introduced a new SMS platform with advertising and additional content features.

SMS2.0 is a next-generation service that brings together messaging, content and advertising in a single, seamless application.

With SMS2.0, the M1 customer will be able to enjoy a better messaging experience. Breaking news, merchants’ offers and personalised information are delivered in real-time to his/her mobile phone.

SMS2.0 currently works on some 20 Nokia phone models that are powered by Symbian software.