Coufon is Affle's solution to enable easy and portable access to discounts and promotions on mobile phones. It eliminates the inefficiencies of the print system in terms of costs, distribution, user targeting, and campaign management. Coufon significantly increases the advertiser's chances of reaching out to the right target with high rates of redemption.

For consumers, Coufon offers:

• Easy and portable access to discounts and promotions
• No additional cost to receive offers
• Privacy protection
• Non-intrusive coupon delivery
• Single interface for multiple offers
• Enhanced interactivity options
• Automatic updates