Anuj Khanna Sohum
Founder and Chairman

A serial entrepreneur and an evangelist in the realm of mobile media, Sohum knows the art of transforming emerging technologies into successful businesses.

Anuj Khanna Sohum, is a serial entrepreneur. He founded Affle in 2006 with the bold ambition of becoming a global leader in the mobile media space. He started his first company at the age of 20 when he was in the undergraduate programme in computer engineering, on a Singapore Airlines scholarship, at the National University of Singapore. Anitus Technologies, Sohum’s first company, was acquired by the publicly-listed Malaysian conglomerate MCSB and rechristened myMCSB. His second company, SecLore, which dealt with information security, was acquired by Herald Logic in 2007.

Sohum has a keen interest in driving technological innovations. He enjoys the challenge of making sense out of emerging technologies and transforming those into businesses. At Affle, he also leads the product and business strategy for the company. He has in-depth understanding of the mobile media ecosystem and a passion for studying user interaction with mobile devices. Using his entrepreneurial acumen, he is able to leverage both technology and user insights with a view to building Affle into a scalable media business.

Sohum is an evangelist in the realm of mobile technology. He actively participates in industry forums to further the cause of the mobile media industry and towards improving standards and practices. In 2009, he was elected Director for the Mobile Marketing Association APAC Region.

Sohum is passionate about entrepreneurship. He believes that the best time for an entrepreneur to start a business is during his university years. He also believes that sustainable businesses can be built at any time, even during periods of economic recessions.

Sohum is an alumnus of the National University of Singapore, Electrical and Computer Engineering and the Stanford University, Graduate School of Business.

Anuj Kumar
Chief Executive Officer

A young and dynamic leader with rich experience in marketing, advertising and technology, Anuj passionately drives his vision of making Affle the leading mobile technology innovation & advertising company globally.

Anuj Kumar leads the global management team at Affle and passionately pursues his vision of making Affle the leading mobile technology innovation & advertising company globally. Anuj has had great success in building Affle’s business & leadership position in Asia and now focuses his efforts on strengthening the current organisation and driving Affle’s global growth ambitions. Anuj is passionate about evangelising the use of mobile media as an effective and highly efficient marketing tool.

Anuj is a firm believer that consumer technologies need to be simple and add value to a user’s life to successfully lead to mass user adoption. At Affle, Anuj plays the role of actively working with the product development teams to create innovative & simple products with a very strong focus towards user experience.

In the last five years at Affle, Anuj has played a very important role in building close alignments with telecom carriers and handset manufacturers to drive greater adoption of Affle’s technologies and in creating newer mobile advertising avenues for them. He brings a strong acumen of connecting mobile technology with marketing objectives and creating solutions which would create value for all in the mobile media eco-system. He has actively driven collaborations between leading brand owners and innovative mobile technologies to create effective media solutions.

Anuj comes with rich experience in the field of marketing, advertising & technology having worked with leading global companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj holds a Bachelor’s degree in Economics from the reputed St. Stephen's College, Delhi and a Masters in Communications from The Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute.

Ben Fones
Executive Director (South East Asia)

An accomplished engineer with a strong business focus, Ben leads Affle’s regional advertising sales and overall operations for Affle.

Ben Fones brings a strong technology consulting background to Affle. His double degree in Computer Information systems and Management Information systems adds to his strength as a techno-entrepreneur.

As the Executive Director, South East Asia for Affle Ben is responsible for managing Affle businesses across markets. He drives market penetration and business development strategy for Affle regionally. He has been able to successfully establish strong relationships with almost all large Mobile Network Operators (MNOs) in the region. Additionally Ben is responsible for Affle’s regional advertising sales and overall operations.

Ben started his career consulting with IBM focussing on the Banking and Finance industry. He was one of the early core members of EdgeMatrix, rising through the ranks and ending his tenure there as Country Manager. He worked extensively in consulting with clients in the telecom space. His various successes included growing some key accounts to yield million plus dollar revenues.

Ben is also the founder and director of a successful software company called Okilabs. The company specializes in designing and developing mobility solutions and systems integration for telecom operators and enterprises.

Ben is an Engineer with a double degree in Computer Information and Management Information Systems from Bentley College USA. He gave up his Master’s in Business Administration half way to pursue entrepreneurship.

Charles Yong
Director - Product Management

A veteran and a pioneer with over 20 years of experience in the telecom industry, Charles drives innovation across multiple teams within Affle.

Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience.

As the founder and CTO of a successful software company - Okilabs, Charles was responsible for providing technical direction within the company, while he was also consulted by Accenture to help architect and manage their multi-discipline teams, liaising with multiple divisions within client's organisations like SIA and DHL. Prior to founding Okilabs, Charles was the Director of Solution Consulting at Edgematrix, where he led the professional services business unit in over 9 countries across Asia Pacific.

At Affle, Charles leads the teams that manage Affle's innovative product portfolios and the go-to-market strategies. Charles also drives the innovation development lifecycle processes within Affle.

Charles holds a Bachelor of Science in Computer Science and a Bachelor of Engineering (Honors) in Electrical Engineering from Monash University.

Sankalp Mehrotra
Regional Director - Business Development

A seasoned professional with more than 10 years of multi market advertising and communications experience, Sankalp leads the growth for Affle in key geographies.

Sankalp has served as a key executive with globally renowned media agencies in international business environments.

Sankalp started his career with Mudra, India (part of DDB worldwide), working on blue chip accounts like Nestle, HBO, Mitsubishi and Samsung. He was then handpicked by Samsung as a founding member of the media set up at Cheil Communications India. Post Cheil, he worked with ZenithOptimedia in India, as a director on the Nokia account, and then for ZenithOptimedia in Malaysia as the Head for Communications Strategy, on businesses totalling >USD 100Mn. He was most recently the Group Director for the P&G account and new businesses for ZenithOptimedia in Singapore before he decided to build the mobile media business with Affle.

Sankalp is a highly results oriented professional and has consistently delivered year on year successes across all agencies, clients and markets that he has worked for. He is a key management team member at Affle and leads the overall business development for Affle in India and beyond.

Sankalp holds a master in communication from MICA (India)

Parijat Mishra
Director - Technical

An expert on computer networks security, Parijat has more than 10 years experience in leading large R&D projects and leads technology development initiatives at Affle.

Parijat is a computer networks security expert with considerable experience leading several large R&D projects at the Institute for Infocomm Research, Singapore. He was also the only representative from Asia for international research projects like Moby Dick and Diadlos in the area of Beyond-3G networks. Parijat has published research on identity management and security in Beyond-3G networks. He is a Linux and functional programming aficionado. While at Affle, he invented the software development GPACS process.

Parijat has been leading the technical direction and technology development at Affle since the founding days. He has designed and implemented the core technology platforms that form the foundation of all Affle products and product development processes. Parijat is bull-headedly looking for better ways of doing things.

Parijat holds a Bachelors of Engineering in Computer Engineering and a Masters of Engineering from the National University of Singapore.

Vipul Kedia
Regional Director - Partnerships

Vipul has a diverse experience ranging across business and technology. He looks at forging key partnerships for Affle’s products and services and driving them to create success.

Vipul Kedia has served as a key executive in building and developing businesses within the telecom sector in India.

Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice. He worked on projects dealing with diverse aspects of both business and technology including Service Delivery Platforms, Content Portals and Mobile Number Portability for Mobile Network Operators (MNOs).

As part of the business team in Affle, Vipul is responsible for leading the end to end client engagements at all stages including initiation, planning and execution.

Vipul holds a Bachelor of Technology (Honors) in Computer Science Engineering from IIIT Hyderabad and a Post Graduate Diploma in Management from IIM Ahmedabad.