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Our Technology

Affle technology is about delivering relevant and contextual information to the consumer, and creating a great experience. Some of the key aspects of our technology are:

  • Contextual intelligence
  • User relevant presentation
  • Human-machine interaction
  • Distributed computing

We have developed innovative technology to allow for highly contextual, relevant, real-time content /advertising discovery on the mobile phone supported by GPRS/3G/CDMA as a medium. This is a paradigm shift from current standards of mobile marketing, which are based on intrusive SMS/MMS messaging. Our patent applications include those for protection of the technology and method of deriving dynamic context and relevance. We have a rich portfolio of intellectual property and patents that continues to grow.

"We have a passion for innovation. We believe in using a judicious mix of proven technologies, exploration and experimentation, lovingly engineered to provide the best user experience and value for stakeholders."

- Parijat Mishra, Founder and Technical Director